In the third of a series of increasingly misguided essays for The Guardian - Why social media isn't the magic bullet for self-epublished authors - Ewan Morrison builds a bonfire of self-publishing straw men.
Morrison is convinced that "epublishing is another tech bubble, and that it will burst within the next 18 months." The reason given:
epublishing is inextricably tied to the structures of social media marketing and the myth that social media functions as a way of selling products.
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